Why a Lead Magnet as a Wellness Speaker is Essential

Having a free lead magnet as a speaker at a wellness event can be an effective way to capture the contact information of potential clients or customers.

Lead magnets can be an invaluable tool for building your business and expanding your network.

Lead magnets can take many forms, including e-books, mini-workshops, discount codes, checklists, templates, and more. The great thing is that they provide value to the potential customer and are relevant to your talk. Plus, the products or services you offer. For example, a wellness practitioner speaking on how dietary health can reduce stress, might offer a free e-book on healthy eating habits in exchange for a potential customer’s email address. This not only provides value to the potential customer. But also allows the wellness practitioner to follow up with them and offer their additional services or products.

Alexis and I (Ursula) at Wellbeing Umbrella, run regular collaborative wellness events and are always surprised how many speakers don’t have a call to action at the end of their talk. Even if they do, most miss out on the opportunity to use a lead magnet to help get the attendees email address. They choose to direct them to their website or social media page instead.

Signposting people to your desired website or channel is good, but what happens if the person isn’t ready to act yet. They’ll merely land on the site, think “oh that’s useful, I’ll come back here when I’m ready”. Now you’re dependent upon them remembering you. That’s most probably a lost potential client/customer, despite their previous interest.

Lead Magnet Benefits as a Speaker

Here are just some reasons why we believe a lead magnet is a good tool to use as a speaker at a wellness event:

They capture contact information

If you use a lead magnet, it allows you to collect the names, email addresses, and other contact information of people who are interested in you and your products or services.

You can use this information to build your email list of potential clients and customers.  You can regularly keep in contact with them and keep yourself top of their mind. Plus encourage them to act upon the health challenge they watched your talk on, sooner, rather than later.  

Lead magnets help build relationships

By offering a lead magnet, you’re providing something of value to attendees watching your talk. You do this without asking for anything in return other than their contact information. This plays a huge part in helping to build trust and establish a relationship with them from the beginning.

When attendees watch your talk and receive a lead magnet from you, they’re more likely to view you as an expert in your field and someone they can trust. By providing something of value for free. You’re showing that you care about their well-being and are willing to help them achieve their goals. This can help increase the likelihood of them doing business with you in the future.

Help to create a sales funnel

A sales funnel is a marketing model that maps out the journey a potential customer takes. The journey from being aware of you and your product or service to becoming a paying customer. The goal of a sales funnel is to guide potential customers through the buying process. This is from the initial awareness stage to the final purchase stage.

A lead magnet can be the first step in a sales funnel (awareness). By offering something of value for free. You can entice potential clients or customers to take the first step towards purchasing your products or services.

Lead magnets help enhance your credibility

Offering a lead magnet to event attendees is a powerful way to demonstrate your expertise and knowledge in your field. By providing valuable information or resources after your talk. You’re reinforcing to potential clients or customers that you have the skills and expertise to help them solve their problems or achieve their goals.

This can enhance your credibility and again make potential clients or customers more likely to trust your business. Just by providing a high-quality lead magnet, you’re showing that you’re committed to delivering value to your audience. Plus, that you have a deep understanding of the issues and challenges they face.

Help you measure success

A lead magnet allows you to measure the success of your presentation at a wellness event. By tracking the number of people who have signed up for your lead magnet. You can determine how many potential customers or clients were interested in your presentation. Plus, found value in the lead magnet you offered. This naturally can help you identify areas where you can improve your presentation. And marketing strategy in the future and adjust your approach as needed.

Lead Magnet Take Home

When creating a lead magnet it’s important to offer something of value to attendees. This could be a free e-book, a discount on your products or services, or access to exclusive content. Make sure to promote your lead magnet during your talk and provide clear instructions on how attendees can sign-up.

Finally, having a lead magnet as a speaker at a wellness event can be an effective way to capture the contact information of potential clients or customers. Just by offering something of value, you can build relationships, and create a sales funnel, enhance your credibility, and build your business.

On that note, don’t miss out on the rewards through overlooking a freebie lead magnet at your next speaker opportunity.

If you’re interested in speaker opportunities with us as a wellness practitioner, you can learn more HERE.

Other relevant blogs

• 35 Examples of Wellness Lead Magnets to Inspire You

• 5 Creative Lead Magnet Ideas to Grow Your Email List – For Wellbeing, Holistic and Spiritual Businesses

• 5 Creative Content Ideas for Your Email Marketing Newsletters

• Your Message is What Moves Your Wellbeing Audience to Clients – Are You Doing it Well?