Father’s Day – 9 Collaborative Wellness Ideas to Improve Sales
12th Mar 23
Can you believe Father’s Day is just around the corner.
This can only mean it’s time to start thinking about your marketing efforts. Along with how to make this day special for all the dads out there.
Here at Wellbeing Umbrella , Alexis and I (Ursula) love all things collaboration, there a so many benefits. Collaboration with other wellness businesses this time of year can help you grow your business, reach new audiences and offer unique experiences to your customers this Father’s Day. It’s a win-win for you, who you partner with and naturally your customers.
In the wellness sector, there are many collaboration ideas that can help you increase sales and offer unique experiences to your customers. We’ve got nine collaboration ideas to inspire and consider for this year’s Father’s Day marketing efforts. It’s time to think outside the box!
1. Host a Father-Son or Father-Daughter Wellness Class
Yoga, Meditation or Qigong are great ways to promote wellness. Hosting a father-son or father-daughter wellness class can be a unique way to celebrate Father’s Day. You could collaborate with a local café or restaurant to offer a lovely healthy meal or refreshments after their session.
This great idea enables father and child to bond further on this special day. To make the event even more memorable, why not consider offering a special gift to all attendees, such as a branded yoga mat, water bottle or a wellness kit.
2. Create a Father’s Day Gift Basket
Gift baskets are a popular way to celebrate Father’s Day, and creating a wellness-themed gift basket can be a unique way to stand out from others similar to your business. You can collaborate with other wellness brands to include a variety of products in the basket, such as essential oils, candles, and bath salts. To make the gift even more special, consider offering personalised gift wrapping or a complimentary wellness consultation.
3. Collaborate with a Men’s Grooming Brand
Men’s grooming has become a booming industry, and collaborating with a men’s grooming brand can be an effective way to boost Father’s Day sales. You can offer a special promotion where customers who purchase grooming products can receive a discount on your wellness products or services, or vice versa.
This collaboration can work particularly well if you offer wellness products or services that complement the grooming products or services, such as facial oils, moisturisers or facial massage.
4. Partner With a Local Gym or Personal Trainer
Why not offer a Father’s Day wellness package together. This collaboration will appeal to dads who are health-conscious and looking to improve their physical fitness. The package could include a personal training session, massage and healthy meal.
Partnering with a local gym or personal trainer will also help promote your business to a new audience and provide an opportunity to collaborate on future events and promotions.
5. Host a Father’s Day Wellness Retreat
What about a retreat for Father’s Day that includes yoga and meditation classes, healthy meals and outdoor activities like walking or Tai chi. You could collaborate with a nearby hotel to offer accommodation packages that include spa treatments. If they don’t offer spa, collaborate further with a therapist to join in with your retreat idea.
This collaboration will appeal to dads who are looking to escape from their busy lives and enjoy a relaxing weekend away. Collaborating with a hotel will also provide an opportunity to showcase your business to a new audience.
6. Create a Social Media Awareness Campaign
Does your business focus on self-care? Why not create a campaign to highlight the importance of self-care for fathers. You could partner with a skincare, fitness, or grooming brand to offer a discount on products that encourage self-care and self-love.
This Father’s Day collaboration would help promote your business and provide an opportunity to showcase your products and services to a new audience. The new audience being the other wellness businesses you’re joining force with!
The campaign could include social media posts, blog articles, and email newsletters that highlight the importance of self-care for fathers and provide tips and tricks for incorporating self-care into their daily routines.
7. Offer a Father’s Day Spa Package
Spa days are not just for the ladies in your life. Many dads enjoy being pampered just as much as mum’s do. Offering a special Father’s Day spa package can be a great way to attract customers and increase sales. You can collaborate with a local spa or hire a massage therapist to offer services at your location.
To make the package more enticing, consider offering a complimentary wellness product or service, such as a facial or foot massage. If you don’t offer this consider collaborating with another wellness brand.
8. Host a Father’s Day Wellness Event
Hosting a Father’s Day wellness event can be a great way to attract new customers and increase sales. You could collaborate with other wellness brands and practitioner to offer a variety of services and products.
Examples could be yoga classes, massage services, sound healing and wellness consultations. Help make the event more unforgettable, by considering offering complimentary refreshments or hosting a giveaway.
9. Partner with a Local Pub or Brewery
Pub or brewery, we hear you say – hear us out! Beer is a popular Father’s Day gift in the U.K. and partnering with a local pub or brewery can be a great way to increase sales.
You can offer a special promotion where customers who purchase beer can receive a discount on your wellness products or services, or vice versa. Why not make the collaboration even more effective. By creating a Father’s Day wellness package that includes beer, wellness products and services. This will provide a unique and memorable experience that dads can enjoy with their friends or family.
Collaborative Father’s Day Idea’s Recap
Father’s Day is a great opportunity to improve your reach in the wellness sector and there are many collaboration ideas that can help you achieve this goal.
We’ll be honest it is hard for us to choose our favourite collaborative idea for Father’s Day. That said, no matter what wellbeing offering, we’re pretty sure you can’t go wrong collaboratively with the Father’s Day Gift Basket idea.
We hope our collaboration ideas have given you some inspiration for your marketing efforts this Father’s Day. Through thinking outside the box and collaborating with other brands or practitioner, you can make this Father’s Day one to remember.
Here’s a recap to sum everything up.
- Host a Father-Son or Father-Daughter Yoga Class
- Create a Father’s Day Gift Basket
- Collaborate with a Men’s Grooming Brand
- Partner With a Local Gym or Personal Trainer
- Host a Father’s Day Wellness Retreat
- Create a Social Media Awareness Campaign
- Offer a Father’s Day Spa Package
- Host a Father’s Day Wellness Event
- Partner with a Local Pub or Brewery
Other relevant blogs