Creating The Perfect Talk Title
16th Mar 23
One of the essential tools to entice people to attend your talk is a good talk title.
In today’s fast-paced world, grabbing people’s attention and keeping them engaged can be challenging. A well-crafted title is crucial in communicating the purpose, value, and unique selling point of your talk.
Talk titles, when done well, can help increase the visibility of your talk and attract your target audience. Let us share some helpful tips for writing an excellent heading for an event talk that will help entice people to attend.
Be Clear and Concise
Unfortunately, people are busier than ever these days and don’t have time to read long and complex headings. Therefore, it is crucial to keep your heading simple and straightforward. Your talk title should be clear and concise. Giving people a clear idea of what your talk is about without being too long or complicated. A good rule of thumb is to aim for no more than 10 words.
Use Action Verbs in Your Title
Using action verbs in the heading can create a sense of urgency and excitement. Action verbs such as “Discover,” “Learn,” “Explore,” and “Experience”, can help convey the purpose of the talk and encourage people to attend.
For example, instead of using a passive title like “Introduction to Acupressure for Relieving Migraines”. You could use an action verb to create a more dynamic title like “Discover the Art of Acupressure for Relieving Migraines.” This title is more compelling and invites an audience to participate actively in the event.
Further examples of action verbs you could use in a title could include “Unleash,” “Experience,” “Join,” “Create,” “Connect,” “Transform,” and “Uncover.”
Highlight The Value Proposition
Your heading should highlight the value proposition of your talk. You can do this by ensuring it answers the attendees’ question, “What’s in it for me?”. That way you can ensure it focuses on the benefits they will receive by attending.
For example, “Learn How to Double Your Back Flexibility in 30 Days,” or “Transform Your Health: Discover the Power of Mindful Eating.”
Create Curiosity Within Your Title
Curiosity is a powerful motivator, and a talk title that creates curiosity can entice people to learn more and attend. Using a provocative question or a teaser can generate interest and encourage people to attend. For example, “Are You Making These Common People-Pleasing Mistakes?” or “What If You Could Change Your Life in Just One Day?“.
Using curiosity in these two titles helps give the impression that there are hidden insights to be gained from your talk. Favourably, creating a sense of mystery and intrigue.
Know Your Audience
It seems obvious we know, but it’s worth covering. It is essential to know your audience, so that you can tailor your talk title accordingly. The heading should speak directly to your target audience. For example, if the event is targeted at pre-menopausal women. The heading could be “How to Reduce Menopausal Symptoms Using Emotional Freedom Technique.“
In the example given, the talk title is specifically targeted towards pre-menopausal women, addressing their needs and interests. The title uses the action verb “reduce” to convey the benefits that attendees will receive. Along with the words Emotional Freedom Technique, suggesting that this talk will provide a practical solution to a common problem.
Just by addressing menopausal symptoms, the title speaks directly to the target audience’s concerns and interests. This tactic helps to make it more likely that the target audience will be interested in attending.
Use Numbers and Statistics in Your Title
Adding numbers and statistics to your talk title can make it more compelling and increase its credibility. Numbers and statistics provide concrete evidence to support the claims made in your title. Naturally, making it more attractive to potential attendees.
For example, “5 Proven Strategies for Boosting Your Energy,” or “How 80% of Woman Increased Their Mobility After Attending Yoga.”
In our first example given, “5 Proven Strategies for Boosting Your Energy,”. The number “5” suggests that attendees will receive a specific and actionable set of strategies, making it more compelling. Additionally, the word “proven” adds credibility to the talk title. Indicating also that the strategies have been tested and shown to be effective.
In the second example, “How 80% of Clients Increased Their Mobility After Attending Yoga”. The statistic “80%” suggests that the talk will provide concrete evidence of the benefits of yoga. Plus, by using the word “woman”. The talk title implies that the results are based on a specific group of people, increasing its credibility. This talk title is likely to be more attractive to potential female attendees. Especially those who are interested in the benefits of yoga and want to learn more.
Talk Title Take Home
A good and effective title is an essential part of any event promotion strategy. Hopefully we’ve demonstrated well how a well-crafted title can grab people’s attention, communicate the purpose and value of a talk. By using the helpful tips we’ve shared above, you can write an excellent title for your event talk that will help entice them to attend.
Have a great event!
On the topic of event talks. If you’re interested in speaker opportunities with us as a wellness practitioner, you can learn more HERE.
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