The Benefit of Publishing Regular, Fresh Content

There is a huge benefit to publishing regular, fresh content. Google loves a good website.  The more pages the better.  The more new content the better. 

Now when we’re talking ‘new’ or ‘fresh’ content, we’re not talking about you updating an existing page.   No, no, that’s not good enough for Google.

Google wants completely new content.  New products on their own pages.  New services on a dedicated page.  Or new blogs.

Blogs and Articles as Regular, Fresh Content

Blogs and articles are fantastic for a number of reasons.

1. Satisfy the insatiable Google’s thirst for fresh content.
2. Educate your customers, present and future, about your products and services.
3. Establish you as a go-to expert in your field.
4. They cut down your pre-sales time spent with a new customer if, they already know about what you do and who you are, and they’ve decided to buy.

Don’t Duplicate

Whatever you do, don’t duplicate your posts or post the same thing on different platforms.  Regular, fresh content means just that.

Now I’m not talking about a social media post.  Social media only accounts for 3% of your SEO so don’t worry too much about it at all, unless you get the vast majority of your business directly from a platform.

I’m talking about articles like this.  I may have written on this subject a number of times, but I start afresh each and every time so that its unique content.

You see, Google knows!!!  It knows if an article or even a paragraph has been used elsewhere online and it only gives credit to the site that published it first.

I once used a quote from Apple on my website to demonstrate a point.  When I ran it through SEO software it showed that it had been used tens of millions of times online and it knew the exact site and date and time it had been first published.

Because it was only a quote my website wasn’t penalised by Google, but the words used in that paragraph didn’t count towards the total wordcount of my page, so it could have had a detrimental affect if I’d not taken that into consideration.

Another example is a client who called me to enquire about me rewriting a website for him.  He had a business in Manchester and had opened a branch of the same business in Birmingham. He copied his original website and just changed Manchester to Birmingham and changed the phone number for people to call.   The second site never even showed up on Google because it was duplicate text.  He’d no idea what he’d done wrong until I explained, he just couldn’t understand why no one was finding the website and they were getting no enquiries.

Length Of Content

I’m often asked how long a blog should be, or how many times a month blogs should be published.

Google would ideally like 2000 words of fresh content a month.  However, most businesses don’t publish anywhere near that.

There are considerations to be taken into account here.

Your audience.  If your audience are more likely to take in short bursts of information, then write short blogs and article and publish more of them.  However, if they’re happy to read something longer then a standard blog is approx. 1000 words… but can be much longer.

If your audience are more likely to watch a video than read an article, then record the video and send it to a transcription service (such as Rev.com – other services are available) and publish the video with a transcript below.  Google can actually listen to videos so even without the transcript they count towards your positioning as an expert in your field.

Publishing Regular on Wellbeing Umbrella

If you want to raise your profile on the platform, educate more people, position yourself as an expert… why would you not submit blogs and articles for publishing.

It helps drive organic traffic back to the platform and so gives you much more visibility than someone who simply lists their services and products. I’ve actually recorded a short video about the benefits of blogging and publishing regular, fresh content on the platform – you can watch it here.