Create Your Own Brand Toolkit To Help Market Your Wellbeing Business
30th Jun 21
Do you struggle to create your own marketing materials?
Do your social media posts look inconsistent?
Do you feel your wellbeing business has no real brand?
Whether you create your own marketing materials, use Canva or work with a designer, having a brand toolkit is the starting point to everything.
A few hours spent on creating your brand toolkit can save you countless hours further down the line.
So, what is a brand toolkit, I hear you ask
Your Brand Toolkit
Basically, your brand toolkit is all the elements you use to create your social media posts, website, leaflets, packaging, anything you use to connect with your customers.
It’s your logo, colours, fonts and images that you use to promote your wellbeing business.
There are more aspects to building your brand such as your brand voice and brand character, but I’m concentrating on the visual side in this blog.
Logo, Logo and Logo
The obvious place to start is with your logo.
It’s often handy to have a few variations as the main logo might not work in some cases. If your logo is longer and thinner, a square version can be useful when space is tight.
Also, an icon version is good to have for social media so it can be used small and still remain recognisable. You can use it as your main icon and on your actual posts to ensure they’re branded.
Your first big headache when creating your marketing materials is probably colour how on earth do you pick the right ones?
Well, here’s a little tip start with your logo. Your logo should have a maximum of two or three colours. There are exceptions, but usually two or three are sufficient. Make a note of the colour references RGB, Hex, Pantone, CMYK which ever you’re most comfortable with. And this is your starting point.
When you’re ready you can add a few supporting colours, maybe a lighter colour for backgrounds or a darker colour for text.
Finding a font for your wellbeing business can be another minefield. I can get sucked into the land of fonts for hours, looking for the perfect one. But again, less is more two or three fonts is ample.
For the bulk of your text, paragraphs, a clean simple font is best. One that is easy to read yes, people do skim read!
A fancier font can be used for titles and headings but again, it has to be easy to read at a glance.
There is a theme emerging here but again, less is more! A few well chosen images will do more to boost your brand than lots of so so images. It’s tempting to have a large library of pictures but even one good image can be used in countless different ways.
If you don’t have the budget for a photographer, don’t be afraid to use stock photography. Just be picky about the images you choose. Find a theme that complements your brand and your colour palette.
Once you settle on a style that works for you, you’ll actually find what you’re looking for much quicker as you can quickly discard what doesn’t fit your brand wrong colour, wrong style, wrong feel. Knowing what doesn’t work for you is just as important as knowing what does.
The Next Step
That’s the visual part of your toolkit taken care of, but that’s actually only one small part of it. Looking consistent and branded will make your wellbeing business much more recognisable when your customers and potential customers see your website, your newsletters,
your social media posts. Visually, you’re looking good. Now we get to content and what you’re going to say about your wellbeing business.
Your next step is to build up your business personality, your message, your knowledge so people begin to get to know you and trust you.
Some ideas to get you started…
Your business voice – are you warm, funny, informative, serious, quirky, chatty? Make a list of your business personality traits to ensure all your marketing sounds consistent. You can even create a list of words and phrases to use.
Your business story – why you do what you do? How did you get started in your particular wellbeing niche? People love a good background story, it builds trust with your customers, and gives you good content for your website and for social media posts.
Your business vision – where do you imagine your business in the future? What are your goals and aspirations? A clear goal for your business helps you write your content because everything is written in a way to help you achieve that vision.
Your business problem solving - how do you help people? How do you solve their problems? How do you make their life easier?
Make notes, create lists or vision boards on all the above and keep them in mind whenever you’re communicating with your customers. From emails to newsletters, from leaflets to social media posts, one clear message in your lovely wellbeing business personality will help tie everything together.
You’re marketing and building your brand!
So, now you’re armed with your logos, your colour palette, your fonts and a handful of images that complement your lovely wellbeing business. You’re at a great place to start creating a beautiful looking brand.
Build on it with clear, consistent messages and connect all your marketing together. Wherever your customers find you, you’ll look and sound the same so they can really get to know you.
Creating a brand toolkit for your business will give your marketing a jump start because you’re not starting from scratch every time. All your visual elements are in one place so you can create beautiful graphics, and all your content is together so your writing got a little easier.