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Understanding the Buyers Lifecycle – Wellness Customer’s Don’t Buy on a Whim!

4th Feb 22

Wouldn’t it be great if people came to your website, or your social media, and immediately wanted to work with you?

Sadly, it doesn’t work like that. And it doesn’t work like that when we make a purchase either. In this video the lovely Louise Mansergh, helps you to discover the stages in the buying cycle, and the types of content you need to produce at each stage to move someone from a follower to a client.

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About Louise Mansergh

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Louise Mansergh is a Marketing Strategist for Health and Wellness Business Owners, who want to get more clients even if they don’t know how to “do” marketing.

Her first job in marketing, way back when, was with an Investment Bank, where all she did was delete contacts from a database for 9 hours a day, five days a week. Yep, glamourous it was not (but there was a free breakfast every day!)

After that she worked her way up through doing public relations and events, to working for a private hospital company for six years where she became the Marketing and Communications Manager in the head office, supporting 37 hospitals with their growth plans.

When she’s not got her marketing hat on, you can find Louise chasing after her two small children, and hanging out with her family in Surrey.

See more from Louise Mansergh

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